ANTONIO LAROSA - Marketing

An Italian Eye. An American Mind. One Shared Vision: Making Your Business Shine.

Over the past 25 years Larosa performed hundreds of successful assignments and assisted companies from Europe and North America. Some of the past clients includes: Merchandise Mart (USA), Poltrona Frau (Italy), DDC-Domus Design Collection (USA), Green Furniture Concept (Sweden), The Italian Ministry for Economic Development (Italy), The European House – Ambrosetti (Italy), EuroDesign (Russia), Natuzzi (Italy), Fiera Milano (Italy), Seatply (Canada), Metropolis magazine (USA), Vinitaly (Italy), Benchmark Contract Furniture (USA), The Italian Chamber of Commerce (Italy), Promosedia (Italy), Michieli (Italy), Curvet (Italy), Verona Fiere (Italy), Altek Italian Design (Italy), Abitare il Tempo (Italy).

NATUZZI - Antonio Larosa assisted the largest Italian furniture manufacturer with market research, market-oriented product design/concept. Study and gather information about the furniture markets and customers, in-depth interviews around the entire Country. Travel in the USA with Mr. Natuzzi and other executives to understand existing issues. Present survey research findings and draw conclusions at the Natuzzi headquarter in Italy.

Metropolis Magazine - Antonio Larosa assisted for three years the architecture/design monthly magazine with marketing, branding and sales in the European market.

Green Furniture Concept - Antonio Larosa provided marketing and branding services to a Sweden-Canadian based furniture manufacturer. Larosa assisted the company with the official launch in the USA, furniture show, editorials placements.

Merchandise Mart - For over three years Antonio Larosa assisted the Merchandise Mart with trade shows in Chicago and High Point.

Poltrona Frau - Antonio Larosa assisted the prestigious Italian furniture manufacturer with marketing in the USA and market research.

Euro-Design - Design & consulting services provided to the leading Russian kitchen manufacturer. Antonio Larosa assisted with Architecture, Interiors and Product design, graphic design, exhibit design, logo design, factory showroom design.

Ministero Sviluppo Economico - For several years Antonio Larosa assisted the Italian Government Agency with the marketing and promotion of Italian furniture and lighting in the USA. Graphic design, ads design and placements, editorials, trade shows, factory tours.

Benchmark Contract Furniture - Antonio Larosa provided design, art-direction and marketing services to Florida-based company, leader in the manufacturing and distribution of public space furniture made in the USA, Canda and Italy.

Contract Magazine - Antonio Larosa assisted the architecture/design monthly magazine with marketing in the European market.

AMBROSETTI - Correspondent in the USA for the European research powerhouse Ambrosetti to conduct market furniture research. Study and gather information about the high-end furniture markets and customers, in-depth interviews around the entire Country. Present survey research findings and draw conclusions.

Firme di Vetro S.p.A. - Antonio Larosa assisted the largest Italian lighting company with the marketing of all the brands in the USA. Graphic design, ads design and placements, editorials, trade shows, website. The group managed or incorporated several prominent designer lighting and Murano glass brands: ITRE, Murano Due, Aureliano, Toso, Leucos, Gallery Vetri d'Arte

VERONA FIERE - Antonio Larosa provided strategic marketing, brand promotion, and promotional services for the leading Italian show production powerhouse.

DDC - Domus Design Collection - In the early 90’s Antonio Larosa was the creative soul of the newly created showroom in New York called DDC – Domus Design Center (the word “Center” was later substituted with “Collection”). Under Antonio’s visionary guidance, Domus Design Collection (DDC) pioneered a series of revolutionary ideas to bring contemporary high-end Italian and European design to America.

Antonio designed the three story showroom, created the logo and all printed advertising campaign for all major US design publications. He also designed interiors and custom furniture for DDC clients.

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Antonio Larosa - AntonioLarosa.com - 2024